Biz Women Rock! With Katie Krimitsos

Kristen Ley began her company ThimblePress as a crafting hobby, out of her garage in 2012.  What began as a desire to express herself and create has turned into an online store with over 300 products on it, including gifts, wall art and party goods that are all in line with her brand that creates fun and functional products to elevate your space and celebrate life’s moments (think cards, planners, fun gifts, etc.).   About two years into her business journey, Kristen did something that has forever changed her marketing, her manufacturing, her partnerships...literally everything about how she does business: she got super clear on her avatar.     And her name is Felicity.     During this conversation, Kristen and I discuss…   Strategies she has implemented to stand out in a saturated market. How she’s leveraged collaborations with other brands in order to skyrocket her growth How she prioritizes what products she’s launching or marketing at any given time How to tell stories in the images she creates What