Biz Women Rock! With Katie Krimitsos

Karen Rowe is a full service ghostwriter...she helps elite executives write books in 3 days or less in a signature program she calls Book at the Beach.     Before Karen created this $15,000 program, she was doing any kind of writing she could just to pay the bills, often charging just $2,000 to help clients over time to write their books.     She knew she was putting herself out of business.     So, with just $20 to her name, she took on her first Book at the Beach clients and her entire world changed from there.     During this amazing conversation, Karen discusses how she came up with the idea to package her services as Book at the Beach and what was going on in her mind the first few times she sold it.     We also discuss how Karen hates marketing, so instead of implementing a marketing plan that looks like she’s everywhere, she created a marketing strategy that she actually enjoys and is perfectly in line with her dream client (hint: it’s not showing up on social media every day!).   If you’ve ever strugg