Grow Your Non-profit: Marketing And Technology

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary One way that you can take your fundraising further is by using data. The main premise here is that data is invaluable. The proper collection and analysis of data yields very important pieces of information that will undoubtedly help you make the best possible decisions by allowing you to allocate your resources where they are needed most and where they have the greatest impact. And an added bonus of this is that you are able to save your resources for ventures that give you the best results. A chapter in our book, “Brick by Brick”, delves into the importance of data gathering and the dangers of working with faulty data by using history as a prime example. The book contains some accolades of espionage and deception during World War II and how information (and misinformation) allowed the Allies to mitigate their losses as the free men of the world united to overthrow the tyranny of the Third Reic