Grow Your Non-profit: Marketing And Technology

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary In this episode, we hear from Robyn Blakeman, an Associate Professor at the University of Tennessee. She discusses Guerrilla Marketing and alternative ways to help your organization be noticed, recognized and remembered. Marketing has changed, but the principles remain the same. In this episode, we talk about the fundamentals of marketing and how to create integrated marketing campaigns. Key takeaway: start with a strong idea that resonates with your community and maximize its reach through your media. A chapter in our book, “Brick by Brick” talks about the importance of creating a good marketing strategy by relating it to a Psychological principle known as “Brain Priming”. By using alternative marketing techniques, you are actually presenting your organization as different as well as unique. Every organization, whether for-profit or non-profit, needs a good marketing strategy. It’s almost the