Grow Your Non-profit: Marketing And Technology

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary When it comes to the world of modern fundraising, the rise of search engine optimization and digital marketing cannot be understated. The importance of SEO is that it helps match users with relevant content. When your website is properly-optimized, you are increasing the chances of coming up in the top search results for people who are specifically looking for an organization such as yours. This means that because you are relevant to what they’re looking for, you are bound to get increased traffic from people who are also more likely to respond to calls to action. SEO professionals are experts in increasing the online exposure of your nonprofit. They increase the visibility that your website has amongst the internet. The way they do this is by ensuring that it is accessible by search engines like Google, Yahoo, and Pinterest (to name a few). They do a thorough keyword search in order to increas