Grow Your Non-profit: Marketing And Technology

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary There are ways that you can raise money, save money, and receive grants to improve your nonprofit’s operations. Google Grants is one of these ways that can help organizations earn up to $10,000 per month in grants. All you have to do is: Select words that are related to your cause. Write short text ads using Google’s online system and choose landing page for each ad. Pay attention to the ad as it shows up in the search results that are related to the keywords you selected before. Encourage people click the ads to donate to your cause. Make sure the ad is compelling. One tool that fundraisers can utilize to improve their campaign is a funnel. A funnel is a marketing tool that allows organizations to direct their leads toward a call to action, this call to action usually asks for a donation or volunteers (as is the case for nonprofits) and sales (for businesses). If you provide a subscription p