Grow Your Non-profit: Marketing And Technology

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary What compels someone to want to support your cause? Your story? Your brand? People join movements because they desire a sense of belonging. Everyone wants to be a part of something bigger than themselves. They can create movements that start at a higher level.  Movements demand action; and the way to create action is through developing your messaging and your brand. A prime example of the proper use of an effective message and brand is mentioned in our book, “Brick by Brick” wherein we try to delve into what makes superheroes so popular. Think about it, superheroes are so ingrained into our culture to the point that entire franchises are built upon them. These are some of the most lucrative ventures that one can pursue. Superheroes are brands in themselves. Comic book releases that contain the stories of these superheroes are almost the same as, if not exactly the same, compelling copy. Your co