Caged Vision

How Status Quo Happens: 1 - Drink Your Own Kool-Aid 2 - What Got You Here Will Get You There 3 - Build Trenches So Deep All You See Are The Sides Why The Status Quo Is So Sticky: 1 - Over Intellectualizing Strategy 2 - Not Engaging People Emotionally 3 - Defend Market Share What To Do About Status Quo: 1 - Risk Rate Status Quo 2 - Look For Language That Reaffirms Your Status 3 - Look For New Ways To Add Value