Tampa Salvation Army

Jon Lee is the Brand Management Principal for The Richards Group. He and I talk about the nature of branding, managing the Army's Brand, the #RescueChristmas campaign, and promoting The Salvation Army as a church.Thank you to Arthur Alley, the sponsor for this season of Captain's Corner. Today, for Captain's Corner listeners, Arthur Alley is offering a free 20-minute consultation call. Sign up now at https://www.arthuralley.com/captain