Locally Sourced Joey

Dave MacDonald from Crafted1K joins the podcast to talk all things cartooning. Dave talks about how he developed a love of comics and doodling at a young age (shout out to Calvin and Hobbes and Garfield) and how accidentally stumbling into a sales career led to his current business. Crafted 1K helps businesses share their message via engaging cartoons. Dave chats about how brands should know what their goals and messages are, and how cartoons and comics can lead to happy customers. Dave discusses the three benefits using cartoons: people better remember them thanks to the “humor effect,” they’re fun to share, and they’re more effective than a standard text. If you read information paired with an image, you retain info 65 percent better than if you just read the text alone. Additionally, we talk about how different and impactful a message can be if your audience consumes it over multiple days instead of all at once (a la the Netflix binge effect). Dave and I are also both HUGE fans of Calvin and Hobbes, so