Bad Business with Bryan Laurel

We kick off 2015 with a brand new, super, double-awesome episode. We talk resolutions for 2015. We talk marketing and PR trends for 2015. We coin the term "2015-Style" (we don't know what that means either) but basically, it's a regular 2015-palooza up in here. Our guest this week is the creator of The Mensch on a Bench, Neal Hoffman. Neal, a recent guest on ABC's Shark Tank and former Hasbro brand manager, tells us his journey from idea to production to retail shelves - and the lessons learned along the way. Neal is a regular Josh Baskin and if you don't know what that means, you really need to listen to this episode (and rent the movie BIG). Visit www.themenschonabench.com for more details. Facebook it up at: https://www.facebook.com/TheMenschOnABench Twitter: https://twitter.com/menschonabench Hosts Melissa Epstein and Bryan Laurel can be reached at info@syndicatepr.com