Guitar Business Radio

In our eighth episode we talk at length with the founder of Santa Cruz Guitar Company, Richard Hoover. After more than 40 years, this boutique builder produces between 400 and 500 guitars a year. We find out how and why. Also in E8, we debut our Supporting Roles segment and premier a highly anticipated new feature called, The Shorts. In The Value Shot, we delve deeper into the dark underworld of Competitive Criticism. Highlights of the podcast include: 00:40 Setting the Stage 02:35 Supporting Roles 03:40 The Shorts 05:45 Richard Hoover/Santa Cruz Guitar Company 30:10 The Value Shot/Competitive Criticism Thanks for listening and we look forward to hearing from you!