Elite Agents Real Estate Podcast With Debbie De Grote

Hello and welcome to Debby's Daily Tips! Today I wanted to answer a question that I often get from the agents that we're coaching and the question is: ''How do I properly use e-mail blast?'' So here's the main question they often ask: ''How much is too much?'' Well, in talking to my marketing guru Pete Mitchell, one of the things he always tells me is it's perfectly fine to e-blast them once a week, just don't be boring. So if you think about it, what are some of the things they might like to hear about from you? Well, it could be hot buys, new listings, exciting properties and opportunities. It could be a local market update. Now of course, it would have to be a little bit bigger picture, not specific to their neighborhood. So for example we're in Orange County, California, so I might do a Southern California market update, because that would cover all of our past clients across L.A. and Orange County. You could do something that's more community oriented, a food and wine festival, some type of charity event