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Wal-Mart Settles False Advertising Case

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Synopsis

Retail giant Wal-Mart has reached a settlement with New York State Attorney General Eric Schneiderman after his office launched an investigation into false advertising. The attorney general’s office investigated Wal-Mart’s advertising for a Father’s Day sale, which listed 12-packs of Coca-Cola products on sale for $3. The AG’s office found that customers were charged $3.50 for the beverages. According to Schneiderman, Wal-Mart sold 66,000 12-packs of Coca-Cola products at the inflated price in New York stores in both March and June. Wal-Mart employees offered a couple of excuses for the higher price, according to Schneiderman. Staff at a Buffalo-area store claimed that the price listed in a newspaper circular was a national advertisement and didn’t apply to sales in New York. Other Wal-Mart employees said it was because of the state’s “Sugar Tax,” however, the state doesn’t have a sugar tax. The investigation also found cash registers at stores weren’t programmed to recognize the sale price of Coca-Cola 12-pa