The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

 We’ve all encountered price wars against the lowest bidder, but today we’re going to talk about how you can stand your ground, protect your margins, and earn the price that you’re worth and how that will help you grow your business.   Chris Perry works with Market Sense, a Sandler Training franchise, that helps business attrackt, assess, hire, and on-board world class sales people.   Great ideas   There are lots of great ideas in the world. Many businesses have built things that they are excited about and proud of, and eventually others notice that they are making a lot of money doing it. So they jump into the game.   Suddenly options exist where they didn’t before, and consumers, whether they are B2B or B2C, don’t know how to differentiate between them. Many of them fall back to the cheapest option.   If we fall into that trap, the buying process becomes all about price, and we’re forced to trade dollars for deals. We must cut our prices, and that’s a slippery slope. It’s also a great way to go out of busin