The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Every sales professional and entrepreneur needs a profitable brand, and the key is to build a brand online and leverage it for rapid sales growth.   Corey Blake is the CEO at MWI, an international digital marketing agency. His background is in sales and business development and he has managed great sales teams over the years. Validate your brand When it comes to building a brand and then leveraging it for growth, you must begin by validating your brand. You basically want to turn off any sirens that the potential customer has about you as a seller.   We all know that a stigma exists around sellers, and you likely even experience it when someone gets on the phone with you to sell you something, despite the fact that you're in sales yourself.   The biggest challenge often originates from the fact that we build great brands and we know we have value to offer, but we don't know how to convince people to pay for it. How you validate your brand is critical in that process.   It's simply legitimizing your brand, ser