The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

[smart_track_player url="http://traffic.libsyn.com/thesalesevangelist/TSE_1091.mp3" background="blurred_logo" ] When you're looking to grow your business or your brand, it's important that you recognize the three things small businesses get wrong when marketing. We're at the Florida State Minority Development Council expo visiting with my friend Stephen A. Hart. He's a brand alignment strategist who helps entrepreneurs grow an amazing brand that is authentic, relatable, and profitable. Mistake #1: Overlooking messaging Many people hear the word branding and they think of logos or designs. But pretty websites don't sell things. Words do. People get unnecessarily caught up on design but what they need to focus on is clear messaging. You have to clarify your message so that customers will listen. Be deliberate about articulating what you do. In order to do that, you must understand who you're serving. Too many people think they are serving everyone with their product or service but that isn't the case. If I'm s