The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Eric Graf, CEO of Flockgen, explains how mid-market businesses can trade relationships with one another to expand service offerings and lower customer acquisition. As sales reps, we need to make appointments and we need to make sales but often times, we don’t know how to find the best people. Typically, we develop a prospect list and a sales pitch and bring on a marketing team. It becomes the core business. Eric cites this as a common problem that negatively affects business with regard to customer acquisition. At Flockgen, clients are able to increase their bottom line because the cost of customer acquisition is spread among the partners. Expanding beyond the core Mid-market companies can expand the conversation with their customers beyond just the core aspects. When they do, they will realize that the prospect of monetizing exists in multiple areas which are often overlooked. At Flockgen, the cost of customer acquisition is spread across multiple services far beyond what mid-market companies might do in the