The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

TSE 986: Driving Sales in the 4th Quarter

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Synopsis

Today we talk to Meridith Powell about driving sales in the 4th quarter and how organizations can drive success from the selling side as well as the leadership side. Meridith was voted one of the top 15 business growth experts to watch, largely because she is passionate about helping clients learn strategies to succeed in any economy. 4th quarter complications Meridith calls the 4th quarter of the year her favorite because typically organizations have relaxed a bit and let their guards down. That presents an opportunity for other organizations to put on what she calls a full-court press while everyone else has relaxed. Everyone takes their foot off the gas at the end of the year. They've been working hard all year, and they have achieved decent numbers, so they aren't worried about driving sales in the 4th quarter. They are tired, and when Thanksgiving rolls around, it's followed soon after by Christmas. The cold weather makes it an easy time to be a bit lazier. She calls it the perfect storm of sales lazines