The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Today on The Sales Evangelist we’ll talk about planning and setting effective goals. It’s that time of year again where we find ourselves contemplating our achievements over the past 12 months. Some of us reached our sales goals and some of us did not, but we can all benefit from reflecting on what worked well, and what did not work at all. HAVE A PLAN There’s a difference between setting goals by ‘throwing a dart at the goal wall’ versus setting goals based on the experiences that we are guided towards by the people we meet. It is the difference between having hope and having a plan. [03:27] A ‘throw a dart’ goal is as simple as choosing a random number – say $80,000 for example – and then setting that as your commission goal. But why that number? Are you simply hoping to make $80K, or do you have an actual plan in place to achieve it? I hope I lose 10lbs next year, I hope I win the lottery, I hope we get out of work early… Those are all just hopes because there is no plan in place to accomplish any of it. Y