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“Any sufficiently advanced technology is indistinguishable from magic”—Authur C. Clarke Just 1-click And The “Self Driving” Store It was a cold day at Amazon headquarters on September 12th, 1997. Jeff Bezos was nervous as he submitted a new and unique patent to the USTPO called “Method and system for placing a purchase order via a communications network “ [0]. This came to be known as the Amazon 1-click patent and a few years later it was licensed by Apple for their websites and later iTunes. It defined the web experience since. “Shop And Just Walk Out”—Amazon, 2016