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Synopsis

Live video is the hot thing right now in online marketing, and there is a reason for that! It not only connects us with our audience in a much more authentic way, but Facebook and other online media focus more of their attention on video and live video. This focus benefits those of us brave enough to push record. Last week, we discussed why video is so important for our brand, and I want to continue that conversation in this 2-part series with Tiffany Lee ByMaster. Tiffany built her career behind the scenes as a professional makeup artist, wardrobe stylist, mentor and educator working 1:1 with influencers and those in the public eye. Faced with the desire to help more people by expanding her career to the online space, she realized that teaching about styles, equipment, and lighting wasn’t enough. Her tribe needed more – confidence, accountability, encouragement. Tiffany has spent over 18 years working in fashion, runway, editorial, film, TV, print, commercial & video. She is also the creator of the onlin

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