Marketing Week
This Much I Learned - Pret’s Becci Dive on ripping up the rulebook
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:19:25
- More information
Informações:
Synopsis
In the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days.
