Marketing Week
Marketing Week Explores: Building a brand from scratch
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:13:53
- More information
Informações:
Synopsis
In a world overwhelmed with ideas, propositions and things, what role should marketing play when it comes to building a brand from scratch? When launching a new venture, budgets can be tight and the founders’ focus is usually on developing a product a building a customer base as quickly as possible, any way they can. Here, MW reporter Ellen Hammett and features editor Lucy Tesseras discuss building a brand from scratch.