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Customer identified transaction data is increasingly used to power retail competition, leveraging customer intelligence into improved decision making across marketing, merchandising, promotion planning, pricing, and other areas of the business. Retail loyalty programs, properly executed, remain the most cost effective method of capturing sufficient data to power customer-centric retailing. This podcast is sponsored by ProLogic Loyalty Marketing Platform. http://www.advancingretail.org/solutions/prologic-loyalty-marketing-platform