Let's Fix Work With Laurie Ruettimann

036: How I Failed to Launch a Tech Startup with Laurie Ruettimann

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Synopsis

Have you ever effed something up so badly you’re not sure if anything will get better ever again? Laurie has. In this candid, bonus episode, she shares her biggest failure – a product called GlitchPlan that was supposed to help you do pre-mortem on a situation. What’s that? Laurie explains the concept and talks about how she’d been doing it herself for a lifetime. It was a sure thing, or so she thought. Laurie explains what the concept of pre-mortem is and shares some very painful moments in her past where she was forced to use it to make life-changing decisions. It’s one of her core mantras: if you can see it, you can beat it. Laurie and her partner pulled together a team of 5, all of whom were experts, but all of whom were also employed elsewhere. Except Laurie. That was the first indicator of failure. Laurie talks about what her life was like being a CEO of a company whose employees weren’t engaged. But the employees weren’t the only ones to blame. Laurie talks about how she failed them. One of the next i