Square Peg Round Hole Small Business Massive Action

Are you “crisis-ready”? Have you assessed what could be high-risk scenarios for your small business? What’s the difference between a crisis and an issue? Is there a crisis brewing in your small business that you might not even know about? On this episode, Matt and Dan speak to Melissa Agnes, a leading authority on crisis preparedness, reputation management, and brand protection. Melissa shares how small businesses can be “crisis-ready” and what it means to build an invincible brand. Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others. In 2015, she gave a TEDx talk in Los Angeles discussing the sec