Square Peg Round Hole Small Business Massive Action

Austin LaRoche loves to explore. With a “run like hell and apologize later” attitude, Austin has built a career out of “going for it.” Austin came to digital marketing in 2008 with the Chicago Tribune when he stumbled into a job doing something called “social media.” He parlayed this experience with his passion for helping small businesses and started a content marketing agency, the Exacta Group, in 2009. Exacta was acquired in 2014 by ATAK Interactive, where Austin currently sits as the Chief Marketing Officer. In three years with ATAK, he has spearheaded the company’s growth, quadrupling its annual gross revenue from 2013 to 2016 and overseeing 25 clients monthly. A website is key to your small business, especially if you do not have a physical storefront or office. In this episode Austin, Matt and Dan discuss how to have the best experience when you, as a solopreneur or entrepreneur, engage a web development company. Austin provides tips on when you should engage a web development agency, how to pick the r