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EP 034: Why Putting Sales and Marketing First Matters

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Synopsis

Anthony Iannarino is an international speaker, an author, and entrepreneur. He is the Managing Director of B2B Sales Coach & Consultancy, a coaching and consulting firm he started in 2007. Anthony has worked for and spoken to global giants like Accenture, Abbot Laboratories, Toro, TransUnion, Wells Fargo, GE, RR Donnelly and CH Robinson. Anthony also owns part of his family’s temporary and contingent staffing business, a company he has grown from 3M to 45M with a small sales force of 8 people. Anthony teaches Professional Selling, Persuasive Marketing, and Social Media Marketing at Capital University’s School of Management and Leadership. He has also recently released his second book on sales titled, The Lost Art of Closing. Anthony shares how you can make a difference in your business once you understand that all businesses are essentially sales organisations. He elaborates on what he means by this and also how the sales world has changed over the years and what you need to know to keep up sales for your