Hustle & Flow With Heather Hubbard

Want to know what the Marketing Matrix is and how it can help you plan and prepare for your year? Today I’m going to walk you through it and give you and all the options that are available to you. In this episode, you’ll hear how planning your marketing the right way will help you be realistic about the time and effort you can dedicate to these activities.   Things you will learn in this episode:    Why attorneys tend to have a scattered approach to business development    Who is your preferred client - and how to market to them    Why you should be paying attention to what your potential clients are doing on social media     Tips for having your web presence work for you     What content platforms and strategies should be implemented into your marketing plan    How you can use speaking engagements to connect with others and grow your business     Ways to write from a marketing perspective and the in’s and out’s of email marketing     My thoughts on spending money on SEO     And much more!