Duncan Macpherson - From The Field

In this episode of The Blue Square Method, Duncan discusses the difference between a 'sales process' and a 'fit process' and how using a 'fit process' can help a prospective client reveal the unmet needs that they're trying to have addressed. We work our clients to establish a fit process to improve their refer-ability. See if you are a fit for Blue Square: www.paretosystems.com/blue-square