Cold Call
Innovating in the Feminine Care Market
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:26:30
- More information
Informações:
Synopsis
Founded in 2014, Thinx, Inc. makes absorbent underwear that can be worn during menstruation. But the feminine care market had seen virtually no innovation in half a century because of the taboo against discussing the topic of menstruation. As a result, the startup was competing against large incumbents like Procter & Gamble and Johnson & Johnson. Can CEO Maria Molland lead a marketing strategy that confronts those taboos in order to bring innovation to the feminine care market?