Authentic Influence

Do you want to learn how to create marketing that works and stands out in a crowded market? Listen to this interview with Justin Wise, Digital of The Different Company, where he’ll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing. Topics discussed: 00:00 Intro to Justin Wise 02:00 How Justin got into marketing 03:59 How Justin met Mike 07:42 Why do small business owners struggle with marketing? 08:44 Why tried and true best practices is the fastest path to being ignored 14:27 Why word of mouth is not a reliable lead source 19:39 Case studies of people who have gotten wins from following the Get Different system 21:59 The DAD framework and the 3 components of any effective marketing campaign 25:53 An example of how Justin’s agency did something different to stand out from their competitors 30:06 How coaches and consultants can offer something more compelling than free discovery calls 36:27 Why case studies are po