Authentic Influence

Do you want to learn how to win high-value clients using Linkedin? Watch this interview with Adam Franklin of Bluewire Media, where we’ll discuss: – Adam’s 5-Step Nurturing System to convert contacts into clients. – Tips for outreach and connecting with ideal buyers – How to stay top of mind with your connections Topics discussed: 00:00 How Adam Franklin got into marketing 03:18 What’s working today that was working in 2005? 05:20 Why is generosity a good strategy? 07:30 The shift from protected IP to shareable information 10:11 What makes effective lead magnets (aka. Flagship content)? 15:00 Why is now the time to invest in Linkedin for marketing? 18:20 Why posting a lot of content on Linkedin doesn’t work for generating sales 20:00 Adam’s 5-Step Nurturing System to convert contacts into clients on Linkedin 23:25 Example conversation starters – What to say when you connect with someone on Linkedin 28:31 Why Adam doesn’t ask for an email address when delivering the flagship content 33:40 When is a good t