Authentic Influence

Do you want to learn how to leverage scorecard marketing for generating leads and sales? In this interview with Glen Carlson of Dent, we discuss: 00:00 Introducing Glen Carlson 01:35 Why Glen and Daniel Priestley started Key Person of Influence 02:00 Why focus on building influence? 06:29 Launching Dent during the GFC 07:53 What makes a business recession-proof? 11:27 You’re standing on a mountain of value that you don’t recognize 15:56 What is a scorecard? 25:36 How many questions should your scorecard have? 27:59 Success stories of Scoreapp clients using scorecards 31:40 The psychology behind scorecards and why they work better as a lead magnet 36:18 The power of case studies and why Dent invests in them 40:20 The secret to building your profile is through your client successes 43:14 Why Glen suggests focusing on marketing ecosystems, not specific tactics 45:20 Glen’s tip for producing effective case studies that help sell 47:28 Glen’s recommended resource for improving your marketing 50:00 One thing that