Authentic Influence

Do you want to learn how to do audience research & cold outreach? Listen to this interview with Amanda Natividad of SparkToro, where we discuss: – How to do cold outreach – What audience research is and how it’s different from market research – SparkToro’s approach to content – A case study with one of SparkToro’s customers Timestamps 00:00 How Amanda got into marketing and joined Sparktoro 17:25 Sparktoro’s content strategy 25:13 marketing metrics tracked by Sparktoro 27:30 how to do cold outreach right / how Amanda gets an 80% open rate on her cold outreach emails 34:06 subject line 37:00 What is audience research and how is it different from market research? 40:02 use cases vs case studies 40:49 case study of a Sparktoro client 48:40 using spark toro for audience research 54:00 how to use Sparkscore to determine how engaged an influencer is, and if they’re the greatest fit to do co-ma 57:38 lessons from marketing at Fitbit 60:00 Resources Amanda recommends for marketers About Amanda Natividad Amanda N