Authentic Influence

Do you want to learn why customer-centric marketing is no longer an option? Listen to this interview with Natalie Gullatt of HubSpot, where we’ll discuss: – Customer marketing strategy with Hubspot’s leading customers – Developing case studies and distribution Topics discussed: 00:00 Introducing Natalie Gullatt @ Hubspot 04:07 What is customer marketing? 06:39 Traditional marketing vs customer marketing 08:54 What is inbound marketing? 11:00 Why and how Hubspot uses case studies 18:28 Why it’s important to do an audit of your products & services 22:10 Hubspot’s process for identifying which clients to profile 25:50 How to do customer marketing if you’re a small business 27:00 How Hubspot promotes their case studies 33:51 How to find and hire a great marketer 36:00 Natalie’s #1 tip for landing a role at Hubspot 38:00 Natalie’s #1 resource for learning customer marketing 41:00 Natalie’s tips for growing your network 45:18 One project that Natalie’s proud of 48:27 The best way to win with customer advocacy 5