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If you're in a service business, you need to give your friendship away for free at first. But be careful, and make sure the friendship is reciprocal. Take each individual client on a case-by-case basis. Every client is different. Regards, David P.S. As you can tell, James is fiercely committed to helping people lead happier, wealthier, and more fulfilling lives.   That's why he's working on a – one that introduces you to life-changing ideas, secrets, and techniques you have never heard of before. It's the perfect guidebook for succeeding in a rapidly changing America.