Authentic Influence

How do you turn your expert knowledge into a successful selling course? Listen in now for online course design tips for authors, influencers, and subject matter experts. In this interview with Matthew Mason of Superb Learning, we discussed: What process does Matthew follow to extract the IP from an expert? What is best, a high-ticket or low-ticket program? What is a cohort-based course? What is the first thing that is needed to leverage your expertise with online courses? Topics discussed: 00:00 Meet Matthew Mason 03:00 What is driving the explosion in online courses in the last 5 years? 05:52 The biggest issue with online courses being created today 09:15 Common challenges experts have with creating online courses 11:44 How soon should you involve your audience in your course creation? 13:30 What is an Edupreneur? 14:45 6 keys to turn your knowledge into a signature solution 23:50 What is best: a high-ticket or low-ticket program? 30:40 What is a cohort-ba