Authentic Influence

Do you want to learn how to build a B2B sales pipeline using LinkedIn? Join our next live interview with Nicholas Thickett of KO Advantage Group, where we’ll discuss: – Why LinkedIn is Nicholas’ primary sales platform for 2022. – What account strategies are winning in our digital world? – How can customer / market knowledge make or break your strategy? Topics discussed: 00:00 Meet Nicholas Thickett 06:32 Why is LinkedIn your primary platform for 2022? How to set up your profile for sales 20:00 How to decide and better understand who you’re actually selling to 24:32 How to use Linkedin to build your sales pipeline in 2 parts 24:50 Account lists vs Lead lists in Sales Navigator 30:25 Building a sales pipeline in Linkedin Pt1 – morning routine 32:35 What to say when sending a Linkedin connect request 33:19 Building a sales pipeline in Linkedin Pt2 – end of day routine 38:40 What type of content is working best on Linkedin right now? 43:00 What metrics should sales managers be tracking? 47:00 Someone’s accepted y