Digital Cinema Media Podcast

The DCM podcast is back. This month, Tom Linay is joined by a trio of guests to discuss 'DCM Studios Presents', a new media property that is dedicated to branded entertainment, longer narratives and engaging storytelling. The three-to-four-minute in-reel spot will allow brand and agency partners to maximise the uniqueness of the most compelling media environment possible by creating bespoke branded content stories for the big screen, with only a limited number of spaces on offer in 2022. Drawing on new insights from Applied Consumer Neuroscience (ACN), which proves the power the big screen has in delivering heightened consumer engagement through compelling storytelling, DCM has partnered with ACN and long-form content specialists, Brand Directors, to further explore the impact the cinema environment has on audience’s receptiveness to advertising in the knowledge that screen size, context and content are fundamentally relevant. To discuss this, Tom chats to Jules Fuller from Brand Directors, and Dr. Joe Devl