Authentic Influence

Do you want to learn how to grow your business using referrals? Watch this interview with Raul Galera of ReferralCandy, where we’ll discuss: – How has referral marketing evolved over the past decade? – What’s the difference between word of mouth and referral marketing? – For upcoming brands: When is it the right time to start a referral program? Topics discussed: 00:00 Meet Raúl Galera 05:15 About Referral Candy 07:07 The importance of partnerships for growing Referral Candy 07:41 How referral marketing has evolved over the past decade 12:39 The difference between word of mouth and referral marketing 15:30 Why referral programs fail 19:44 The best incentives for referral programs 21:00 How exactly should you structure the incentives 24:30 The right time to start a referral program 28:00 4 steps for setting up a referral program 31:50 Using partnerships & influencer marketing to launch and promote referral programs 34:40 How to measure the ROI of your referral program 38:20 Why & How Referral Candy use