The Touch Mba Admissions Podcast

Who better to learn storytelling from than a two-time Pulitzer Prize Winner for dramatic nonfiction? This week Darren uses Jon Franklin’s Writing for Story as guidance for “stalking the story” and writing MBA essays that grip and reveal. Franklin pioneered the narrative nonfiction genre, and his book is full of gems for applicants struggling with their essays. After listening to this episode, you’ll know whether you are a) telling your best stories and b) writing your essays in the most compelling way possible. According to Franklin, great stories share 4 core elements: Complication: any problem or event that complicates our lives and creates tension Development: the actions the character takes to resolve the complication Resolution: a change in the character or situation that resolves tension Character: a character who cares deeply about and puts significant effort towards resolving the complication The result? In Franklin’s words: “In the best stories, the odyssey from complication to resolution changes t