Podcast Junkies

Tom Webster is a marketing executive and the vice president of Edison Research. He also co-hosts his own podcast, The Marketing Companion, with Mark Schaefer. Tom has been in the broadcast research industry for 25 years and has quite a bit to share on the topics of interviewing, storytelling, and podcast statistics. 05:45 - Tom believes the standards in podcasting have gotten better. 07:25 - How did Tom meet his co-host, Mark? 10:15 - Tom has been in media and broadcast research for almost 25 years. 12:25 - What kind of podcast/radio trends has Tom seen over at Edison? 17:20 - Tom shares some examples of people who are able to make that jump from radio to podcasting. 19:20 - There's a percentage of Millennials who don't know what podcasts are. 21:25 - Podcast discovery is still a huge problem. 22:55 - Tips on increasing your podcast audience: figure out what you're good at. 23:35 - Study the greats. 24:35 - Most things you hear from public media is scripted. 27:00 - Inside jokes do not work well o