Authentic Influence

Do you want to learn how to grow your business without spending big on marketing? Listen to this interview with Therese Tarlinton, author of SWAP! Marketing without Money, where we discussed: Three different types of marketing partnerships you can use to grow your business. Five most important assets in your business you can leverage to collaborate with other brands – and it doesn’t include your social following Six steps you can implement to become a sought-after brand others want to work with. Topics discussed: 00:00 Meet Therese Tarlinton 04:36 How Therese got her first brand partnership 14:20 Why Therese sold her first business 17:50 Lessons from selling a business 25:00 3 different types of marketing partnerships 28:44 Examples of partnerships for services businesses 33:20 The 5 most important partnership assets in your business 36:22 Partnerships vs influencer marketing – what’s the difference? 40:08 How do you measure the ROI of partnerships? 51:20 6 steps to becoming a sought-after brand others