Stark Reflections On Writing And Publishing

In this episode, Mark interviews Holly Darling, an author and email marketing consultant. Prior to the main content, Mark welcomes new Patron Holger Nils Pohl, shares a brief personal update, and a word about this episode's sponsor. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. During their conversation, Mark and Holly Talk About   Holly's background as a romance author and how that led to her passion about email marketing Her background in the entertainment business doing email and social media for musicians with large record companies Responding to questions like: "Why do I need an author email?" or the idea of: "I'm a new author and don't yet have a readership yet." The industry average of open rates being anywhere between 18% and 22% but how open-rates are not a reliable metric How author email offers you a lot more control over the reader journey The importance of a four-email 2nd phase nurturing aspe