Authentic Influence

Do you want to learn how to build and sell online courses? Listen to this interview with Tom Libelt of The Smart Brand Marketing, where we’ll discuss: – Staying in business pivots, failures & mindset – Building remote teams – Creating marketing systems Topics discussed: 00:00 Meet Tom Libelt 07:10 Problems with relying on one channel for course promotion 09:20 Should you sell courses on Udemy? 12:43 Questions to consider before you launch a course 13:48 The #1 reason why people won’t buy your course 17:00 How to appear as an authority in your industry and sell more courses 21:00 What should you do if you’re not a super entertaining person? 24:00 The key to making webinars work for selling courses in 2022 27:11 Tom’s thoughts on Russell Brunson’s perfect webinar formula 28:55 Typical webinar attendance rates 31:17 Why the $7 trip wire strategy didn’t work for most people 35:00 Winning Strategy – Sell from results 35:25 A proven path for service providers to make money 39:40 Common gaps in online course sal