Across The Desk With Elizabeth Plouffe

If you are in a competitive market, you need to take chances on marketing yourself. For example - if there are five other coffee shops within swinging a cat you need to step it up. And if one of those shops happens to rhyme with Cartucks? You REALLY need to step it up. Product alone isn't going to get people in the door my friend. So - take a chance. Start with small weird things and build up to bigger weird things but for goodness sake try some weird things. Or the state of your business my friend are going to rhyme with ducked ...