Podcast Junkies

293 Lindsay Tjepkema - Making a Podcast the Nucleus of Your Marketing Strategy

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Synopsis

Episode SummaryLindsay Tjepkema is the CEO and co-founder of Casted, the first Amplified Marketing Platform and the only audio and video podcast solution designed for enterprise marketers. Today, Lindsay and Harry touch on adapting business practices in the midst of a pandemic, how to create compelling content, and what it means to provide value and enhance the podcasting industry for B2B marketers. Lindsay shouts out mentors who have helped shape her career arc and what Casted looks for in prospective clients.   Episode SponsorFocusrite –http://pcjk.es/focusrite ( http://pcjk.es/focusrite) FullCast –https://fullcast.co/ ( https://fullcast.co/) Key Takeaways06:26 – Lindsay Tjepkema, CEO and co-founder of Casted, joins the show to discuss her passion for marketing, running her own company, and her podcast origin story  11:10 – Learning how to create compelling content and the inspiration to launch Casted  16:02 – Providing value and enhancing the podcasting industry for B2B market