Corporate Sustainability With Philip Beere
‘The Sustainable Business Handbook’ → David Grayson (Author): A Roadmap for Communicating ESG and Avoiding Greenwashing Claims
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:29:54
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Synopsis
A Roadmap for Communicating ESG and Avoiding Greenwashing Claims Environmental, Social, and Governance Topics discussed: The Sustainable Business Handbook (TSBH) Co-authored with two colleagues: Mark Lee and Chris Coulter TSBH is a step by step guide — 13 chapters of key elements to sustainability as a business TSBH how-to manual — Previous book "All In" was tracking the evolution of biz over 20 years Embedding sustainability in the core of the business — one chapter dedicated to communications The power of storytelling — it can only come after identifying a strategy — Board oversight — and leadership buy-in Transparency and accountability are fundamental Critical to a company’s success is working through environmental, social, and economic impacts: positive and negative Embedding sustainability is critical for people and the planet Greenwashing and Purposewashing How companies, funds, and investors can avoid greenwashing claims ESG claims must have substance How to build a sustainable business culture